Financial Planning Software

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Company Info

Whitebirch Software, Inc. develops and deploys innovative financial planning and modeling applications that help its customers create comprehensive financial models and long-term forecasts that go beyond the scope of traditional spreadsheets and standard budgeting software.

Whitebirch Planning, Whitebirch's flagship product, is the only application to combine the flexibility of spreadsheets with the accuracy and structural integrity of a template. Models are created from a library of financials components with built-in logic that defines their interaction, and how they fit into, the financial statements. This approach affords unprecedented flexibility while maintaining model integrity.

Successfully used for budgeting, Whitebirch Planning's flexible yet structured design makes it ideal for challenging applications such as strategic planning, profitability and cash flow forecasting, business analysis, business plans, valuations, and credit analysis.

These capabilities make it indispensable not only to operating companies, but to businesses that lend, invest, or consult with them. The ability to work collaboratively online, or work offline adds to the power and convenience of the software.

Since its launch in 2003, the Whitebirch Planning platform has received rave reviews from its customers and the press including a Four Star ratings from PC Magazine .

Founded in 1999, Whitebirch Software is privately funded.

Partners

Whitebirch Planning is an ideal platform for service providers such as consultants and accountants. Its web-native architecture enables remote collaboration with clients. Vitale, Caturano & Company, the largest regional accounting firm in New England, chose Whitebirch Planning as its application of choice for financial planning and modeling.

Partner categories:

Referral
Consulting
Hosting

Contact Information

Whitebirch Software, Inc.
277 Lafayette Street
Suite One
Salem MA, 01970
USA

Telephone: +1 978 565 1555
Toll - Free: +1 800 335 1243

Press Releases

Oct 27 , 2008	Moss Adams Selects Whitebirch Planning as a Software Solution for Business Planning and Scenario Analysis

Whitebirch Software, Inc., the leading provider of business planning, forecasting and budgeting software, announced today that Moss Adams LLP, the largest accounting and consulting firm headquartered in the western U.S., has selected Whitebirch Planning as a software solution for developing sophisticated financial models to help its manufacturing and distribution clients assess and manage the financial impact of strategic business decisions.

August 04 , 2008	New Whitebirch Planning 7.5 Breaks New Ground In Multi-Dimensional Financial Modeling

Whitebirch Software, Inc., the leading provider of business planning, forecasting, and budgeting software, today announced the release of Whitebirch Planning 7.5, the newest version of its flagship financial modeling application, offering unprecedented OLAP-style reporting and analysis. Whitebirch Planning 7.5 expands the software's considerable capabilities by letting planners evaluate a wide range of user-defined business options and scenarios, flexibly rearranging report elements in any combination and using any number of dimensions, in any order, on any axis.

February 25, 2008	Whitebirch Planning 7.0 Debuts, Giving Financial Planners New Tools For Business-Specific Customization

Whitebirch Software, Inc., the leading provider of business planning, forecasting, and budgeting software, today announced the immediate availability of Whitebirch Planning 7.0, offering valuable new tools that make it even easier to customize planning models to meet the unique financial and/or operational requirements of growing businesses. Heading the list of enhancements is the ability to extend Whitebirch Planning's extensive library of standard financial objects, called Business Building Blocks (BBBs), with business-specific logic. New Line Item Sets (LISets) have also been added that can automatically reference multiple line items for use in formulas and reports, regardless of when or where those lines are added to the model.

July 23, 2007	Whitebirch Software launches Whitebirch Planning 6.0

Whitebirch Software, Inc. today launched Whitebirch Planning as the long-awaited upgrade for Whitebirch Planning, the popular business financial planning, forecasting, and budgeting application. The new product retains the familiar Whitebirch Planning interface but adds significant new features. The most significant change is the introduction of a new report generator that is far more powerful and customizable. The new reports allow data to be organized and displayed in a wide variety of ways, giving users greater flexibility and improved analytical capabilities.

Oct 23, 2006	Vitale Caturano & Co. Teams with Whitebirch Software to Offer Sophisticated Financial Modeling and Planning

Vitale, Caturano & Company, New England's largest CPA firm and one of the nation's top 100 accounting firms, has teamed with Whitebirch Software, the leader in financial modeling software solutions, to offer Vitale Financials, a new service designed to help clients build sophisticated financial models in less time, and with greater accuracy, than previously possible with spreadsheets and traditional financial planning software.

Apr 17 , 2006	Whitebirch announces release of Projected Financials 5.5

Whitebirch Software, Inc. today announced version 5.5 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software.

Nov 21, 2005	Whitebirch announces two new products plus an Enterprise Edition

Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced the restructuring of its product offering into three products and added an enterprise edition to the online and desktop editions.

Sep 14, 2005	PC Magazine editors give Projected Financials its second straight Four Star Rating

Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced that it has earned a four-star rating from PC Magazine in its second review by the publication's editorial team.

Jul 25, 2005	eWEEK magazine's Peter Coffee says 'Whitebirch Aces Financials'

Peter Coffee, Technology Editor of eWeek, reviewed Projected Financials and found the recently released version 4.0 is a "substantial improvement over spreadsheets for business financial analysis tasks". He went on to say that "organizations facing legislative and regulatory deadlines to achieve improved rigor and transparency in their internal controls should take the time to consider this overhaul of what's all too often a spreadsheet-and-e-mail budgeting and reporting process".

Jun 28, 2005	Projected Financials 4.1 adds speed and flexibility with new move and copy capabilities.

Whitebirch Software, Inc. today announced version 4.1 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software. The goal of Projected Financials is to deliver more complete projections in less time with better, more-reliable results. Projected Financials continues to live up to that promise as version 4.1 adds the capability to move or make multiple copies of financial objects, called Business Building Blocks™, significantly improving model-building efforts.

Jun 7, 2005	Projected Financials 4.0 released! New custom report writer, charts and graphs. Custom ratios and covenants monitoring

Adding sophisticated charting and graphing capabilities, a custom report writer, and a powerful set of enhanced analysis tools, Whitebirch Software Inc. (www.whitebirchsoftware.com) announced today version 4.0 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software.

Mar 24, 2005	Projected Financials 3.8 Paves the Way for Easier to Use Data Import, Flexible Business Valuations Module, and Powerful Analytics.

Whitebirch Software, Inc., the leading provider of business financial modeling and scenario analysis software today announced enhancements to their financial modeling software platform with the release of Projected Financials 3.8, (www.whitebirchsoftware.com).

Jul 19, 2004	PC Magazine Editors give Projected Financials modeling software a Four Star Rating

Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced that it has earned a four-star rating from PC Magazine in its debut review by the publication's editorial team.

May 10, 2004	Whitebirch Software Inc. announces the release of Projected Financials 3.5

Whitebirch Software, Inc. (www.whitebirchsoftware.com) announced the availability of a significant upgrade of its flagship financial modeling and scenario analysis product, Projected Financials. Available today, Projected Financials 3.5 offers mid-size and large companies consolidation modeling and consolidation reporting, which gives companies with different business units the ability to merge separate models into a single projection. Equally valuable for firms considering an acquisition or with multiple divisions, the software provides the tools to consolidate a group of models and view set of tied-out financial documents.

Mar 22, 2004	Whitebirch Software Inc. announces the release of Projected Financials 3.0

Whitebirch Software, Inc. (www.whitebirchsoftware.com) today announced the availability of Projected Financials 3.0, financial modeling and scenario analysis software that produces accurate and complex financial models in a fraction of the time of traditional spreadsheet modeling. In addition to building comprehensive financial models, Projected Financials simplifies creating, comparing, and documenting what-if scenarios.

Media Coverage


Oct 24, 2008	Computer Business Review - Moss Adams selects Whitebirch Planning for developing financial models

Sep 22 , 2008	Accounting Technology - Whitebirch Planning 7.5 introduces multidimensional financial modeling and OLAP-style reporting and analysis to the planning and budgeting software.

Aug 04 , 2008	WebCPA - Stop Laughing!

Jul 31, 2008	CIO Weblog - Who says SaaS is Hard

Jun 01 , 2008	Financial Executive - Whitebirch releases version 7.0

Apr 14 , 2008	WebCPA - Whitebirch Updates Budget App

Apr 03, 2008	Ventana Research "... ideal for challenging applications such as strategic planning, profitability and cash flow forecasting, business analysis, business plans, valuations, and credit analysis. "

Mar 17, 2008	451 Group - Whitebirch Software seeks to make a name for itself in strategic planning and budgeting

Mar 13, 2008	TMCNet - Whitebirch Software Releases Planning 7.0

Mar 07, 2008	WebCPA - Whitebirch Updates Budgeting Software

Press Release

March 24, 2004

Whitebirch Software Delivers Flexible, Accurate Financial Modeling Platform; Projected Financials 3.0 Takes Headaches, Anguish Out of Scenario Analysis

Scenario Editor™ makes what-if planning faster, easier, and foolproof

Salem, MA - March 22, 2004 - Whitebirch Software, Inc. (www.whitebirchsoftware.com) today announced the availability of Projected Financials 3.0, financial modeling and scenario analysis software that produces accurate and complex financial models in a fraction of the time of traditional spreadsheet modeling. In addition to building comprehensive financial models, Projected Financials simplifies creating, comparing, and documenting what-if scenarios.

Version 3.0 of Projected Financials brings significant enhancements, including the Scenario Editor™ for creating, and managing alternative scenarios. The software's built-in business rules prevent logic and calculation errors, giving users confidence that the projections are complete, the model is correctly structured, and that the integrated set of financial statements tie out every time.

Using Projected Financials, companies enhance their cash-flow forecasting, business analysis, and strategic planning by quickly and easily obtaining improved projections, making for better business decisions. The product is already in use in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, and accounting. Even for the most complex models, Projected Financials delivers an accurate set of financials - income statement, balance sheet, and cash flow statement.

End Excel Errors
Projected Financials' structured modeling environment guarantees the integrity of the financial model, unlike the free-form modeling technique of Microsoft® Excel™. Users work with a library of financial objects, such as prepaid and accrued expenses and asset-based revolving lines of credit. Designed for both flexibility and efficiency, each object is configurable using a set of parameters that automatically creates line items for all three financial statements. The standard business rules built into Projected Financials dictate how and where to report such things as the gain or loss on the sale of an asset or the difference between the current portion and long-term portion of a debt instrument.

"Projected Financials 3.0 represents a major improvement over spreadsheet modeling, which hasn't changed much in 25 years. Because Projected Financials assembles financial models in a new way, customers can generate accurate models in a matter of hours that would have taken a week to create using spreadsheets," said Michael Hoffmann, President and CEO of Whitebirch Software. "The speed and flexibility of this platform provide customers the confidence to create complicated models while knowing that the financial statements are 100% accurate."

One Model, Multiple Scenarios
With conventional software, developing and comparing multiple what-if scenarios often requires more than one spreadsheet - making multiple copies and overwriting assumptions - a deceptively simple option, but one that adds time and complexity exponentially. With Projected Financials, multiple scenarios reside inside a single model with assumptions or events that can be layered to analyze virtually any business condition.

The software's Scenario Editor™ further enhances management of the what-if process by creating dates for key events, such as a product release or opening or closing a branch. The software provides the power to have all subsequent assumptions triggered by that event, making it easy to move the event date and instantly see the business consequences.

Faster Forecasting
Projected Financials gives users the peace of mind knowing that the balance sheet balances, everything ties out, projections are complete and comprehensive, and assumptions are easily understood. Projected Financials insulates users from intricate set of formulas for manipulating the data, so it's impossible to "break" the model by introducing computational or formula errors - a significant issue with spreadsheets. Furthermore, the software eliminates the need to reinvent the wheel when introducing a different set of assumptions or building a different model.

"With Projected Financials, my model easily handled multiple SKUs, dozens of stores, and a battery of what-if considerations in 20% of the time it would have taken using a spreadsheet," said Raul Arriondo President of Business Dynamix, a financial consulting company. "When data was changed, the software automatically updated the model and everything tied out so there were no concerns about spreadsheet errors."

With the power to quickly roll up the reports as monthly, quarterly, and annual statements, Projected Financials is ideal for companies seeking financing, particularly if the process requires many documented changes to the model. Reports are easily shared online as HTML pages or as Excel spreadsheets.

In addition to Scenario Editor™, Projected Financials 3.0 brings other enhancements, including business financial objects that help deliver the power to:

Assemble complicated, long-term models - With the power to look out as far as 10 years, Projected Financials provides long-range answers to such questions as changing a company's debt structure, adding personnel, or eliminating a product line.

Deliver a full set of tied-out financials - Because Projected Financials knows the intricacies of creating financial statements, a user can have total confidence that every change in the model flows seamlessly through every statement. Even when adding new elements to the model, such as a revenue stream or capital investment, built-in rules ensure that all sums are automatically recalculated and everything ties.

Collaborate in real time with colleagues - With both desktop and Web-based applications, any number of people can view and modify a financial model in real time over the Internet. When presenting a model, if questions arise or changes become necessary, it's a simple process for anyone with appropriate rights to alter the model.

About Whitebirch Software
Whitebirch Software designs and develops applications that help its customers create sophisticated financial models and forecasts that go beyond the scope of traditional spreadsheets and standard budgeting software. Whitebirch's flagship product, Projected Financials, generates forecasts projections and financial models with unmatched real-time flexibility to empower its customers with better forecasts so they make critical business decisions today. Since its launch in 2001, Projected Financials has been tried and tested by customers in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, and accounting. Founded in 1999, Whitebirch Software is privately funded.



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

	Whitebirch Software Inc.
	277 Lafayette Street
	Salem, MA 01970
	www.whitebirchsoftware.com
	800.335.1243

# # #

Press Release

May 10, 2004

Enhancement Gives Projected Financials 3.5 Power to Merge Models Across Business Units

Whitebirch Software's Release Adds Capability to Consolidate Projections

Salem, MA - May 10, 2004 - Whitebirch Software, Inc. (www.whitebirchsoftware.com) announced the availability of a significant upgrade of its flagship financial modeling and scenario analysis product, Projected Financials. Available today, Projected Financials 3.5 offers mid-size and large companies consolidation modeling and consolidation reporting, which gives companies with different business units the ability to merge separate models into a single projection. Equally valuable for firms considering an acquisition or with multiple divisions, the software provides the tools to consolidate a group of models and view set of tied-out financial documents.

Projected Financials 3.5 lets its customers create accurate and complex financial models in a fraction of the time of traditional spreadsheet modeling. In addition to building comprehensive financial models, Projected Financials simplifies creating, comparing, and documenting what-if scenarios that go beyond the scope of traditional spreadsheets and standard budgeting software. Projected Financials is used in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, and accounting.

The new version of Projected Financials makes the software ideal for international companies and firms with divisions based on geography or business discipline. With version 3.5 of the software, personnel with different responsibilities can build models for their disciplines, and a senior manager, with overall responsibilities can then combine the data into a master model with a few mouse clicks. By creating complex business models in this way, sensitive data like salary structures can remain confidential while the top-level information flows automatically into the model.

In addition, the new Currency Converter makes rendering a model built in one currency a snap to view in another currency. All the user needs to enter is the exchange rate and the complete model built in Euros is rendered in U.S. dollars.

"Our customers rely on Projected Financials because it is the fastest and easiest tool for creating accurate financial models and forecasts, generated in hours not the days or weeks it can take using traditional spreadsheets," said Michael Hoffmann, President and CEO of Whitebirch Software. "Because long-term planning is done at the corporate level, our customers demand the ability to roll up multiple models into single, central model. With these enhancements, Projected Financials 3.5 becomes a vital, strategic planning tool for large enterprises. And it becomes more compelling for large enterprises than traditional spreadsheets like Excel."

The structured environment of Projected Financials guarantees the integrity of the financial model and insulates the user from the accounting logic of assembling financial models. The software's built-in business rules dictate how and where to report such things as the gain or loss on the sale of an asset or different kinds of debt instruments.

About Whitebirch Software

Whitebirch Software designs and develops applications that help its customers create sophisticated financial models and forecasts that go beyond the scope of traditional spreadsheets and standard budgeting software. Whitebirch's flagship product, Projected Financials, generates projections and financial models with unmatched real-time flexibility to empower its customers with better forecasts so they make critical business decisions today. Since its launch in 2001, Projected Financials has been tried and tested by customers in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, and accounting. Founded in 1999, Whitebirch Software is privately funded.



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

	Whitebirch Software Inc.
	277 Lafayette Street
	Salem, MA 01970
	www.whitebirchsoftware.com
	800.335.1243

# # #

Press Release

July 19, 2004

PC Magazine Editors give Projected Financials modeling software a Four Star Rating

PC Magazine credits Projected Financials integrated financial reporting with rock-solid integrity

Salem, MA - July 19, 2004 - Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced that it has earned a four-star rating from PC Magazine in its debut review by the publication's editorial team.

In the review, PC Magazine praised Projected Financials for its integrated financial reporting with rock solid integrity, its simple, powerful way to run what-if analyses and its sophisticated built-in business rules.

The publication also noted that they had not seen Projected Financials' unique set of intelligent, flexible tools anywhere else. PC Magazine recommended Projected Financials financial modeling software to financial consultants and business owners who need flexible forecasting and top-to-bottom, integrated financial reporting with rock solid integrity.

"Recognition by PC Magazine further validates that Projected Financials is a viable alternative to building a financial model rather than using conventional spreadsheet software," said Whitebirch Software CEO, Michael Hoffmann, CEO, Whitebirch Software.

The First Looks review is now online at www.pcmagazine.com and is included in the PC Magazine's August 3rd print edition.

Projected Financials has also received positive notices in eWeek, Small Business Computing, Business TechEdge and other publications as a better alternative to spreadsheets for financial forecasting. According to eWeek, "If we were starting from scratch, with the pervasive connectivity of today, I suspect that we would build something that looks a lot more like the Projected Financials product from Whitebirch Software."

About Whitebirch Software



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

	Whitebirch Software Inc.
	277 Lafayette Street
	Salem, MA 01970
	www.whitebirchsoftware.com
	800.335.1243

# # #

Press Release

March 24, 2005

Projected Financials 3.8 Paves the Way for Easier to Use Data Import, Flexible Business Valuations Module, and Powerful Analytics

Salem, MA - March 24, 2005 - Whitebirch Software, Inc., the leading provider of business financial modeling and scenario analysis software today announced enhancements to their financial modeling software platform with the release of Projected Financials 3.8, (www.whitebirchsoftware.com).

The Data Import capability has been vastly improved in Projected Financials 3.8. Users can now seamlessly read in a spreadsheet with up to 60 months of historical data or 120 months of actual data at one time. Line items can be quickly and easily mapped from users spreadsheets directly to the application from within Projected Financials 3.8.

Business valuations are critical for businesses of any size and not just when a business is being bought or sold. Projected Financials new release includes the ability to now perform business valuations through Discounted Free Cash Flow or multiples based valuation methods.

Powerful new analytics have been added to the Analysis section. Projected Financials 3.8 offers the ability to calculate Net Present Value, Internal Rate of Return, Return on Investment, and Payback Period based upon a variety of cash flow and income streams.

About Whitebirch Software



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

	Whitebirch Software Inc.
	277 Lafayette Street
	Salem, MA 01970
	www.whitebirchsoftware.com
	800.335.1243

# # #

Press Release

June 7, 2005

Projected Financials 4.0 UPGRADES FINANCIAL MODELING SOFTWARE TO ENHANCE ANALYSIS OF INFORMATION-RICH PROJECTIONS

New Software Features Custom Reporting, Data Visualization Tools, and Covenant Reports Boost Business Intelligence

Salem, MA - June 7, 2005 - Adding sophisticated charting and graphing capabilities, a custom report writer, and a powerful set of enhanced analysis tools, Whitebirch Software Inc. (www.whitebirchsoftware.com) announced today version 4.0 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software.

With its new suite of professional-level tools, Projected Financials is even more powerful than previous versions, enabling corporate finance executives to create a detailed financial roadmap for their business. Version 4.0's enhanced analysis and custom-reporting features frees them to spend their time analyzing scenarios, uncovering strategic insights, and evaluating such key metrics as return on investment, net present value, cash flow, and internal rate of return.

The new software delivers unmatched data visualization tools, allowing any report to be viewed instantaneously with a wide variety of charting options. Graphically presenting trends, comparisons, and anomalies, Projected Financials quickly turns business data into financial intelligence. With charts that are automatically reformatted to match any time-frame changes, financial analysts can quickly see the effects of fluctuating dates, growth rates or any other assumption. Long-term implications of changing debt structure, closing or opening facilities, or adding personnel come into clear focus with Projected Financials and its 10-year view into the future.

"Providing the flexibility to create models that accurately depict the business is critical. But, providing that flexibility while maintaining the integrity of the model is equally important," said Michael Hoffmann, President and CEO of Whitebirch Software. "Custom reports, visualization tools, custom ratios, enhanced analysis, and covenant reports combine to make the financial platform the most powerful modeling tool available to business analysts at companies of all sizes and industries."

The software's built-in business rules prevent logic and calculation errors, giving users confidence that the projections are complete, the model is correctly structured, and that integrated set of financial statements balance every time. Unlike the free-form modeling environment of spreadsheets, which require complicated formulas that are prone to errors, Projected Financials uses customizable financial objects that automatically create all necessary line items in the income statement, balance sheet, and cash flow statement.

Detailed, Customized Multi-Dimensional Reports

Using Projected Financials, reports and charts are seamlessly generated from every business model; version 4.0 delivers the freedom to configure custom reports as well as the ability to insert custom line items into the standard set of financial statements. Businesses gain greater visibility into their financial performance, giving them the ability to react quickly to changing business needs. Comparing alternatives is an integral part of good decision-making and the flexible reporting environment allows users to create any number of scenarios and compare them side-by-side.

Extensive Analysis Tools Extract Customized Intelligence

Version 4.0 features the addition of custom ratios and more than 30 standard ratios, making Projected Financials an ideal tool for monitoring critical performance factors. Monitoring loan compliance and generating bank submissions has never been easier. New covenant reports give lenders and borrowers handy monitoring tools to clearly depict the level of compliance. Finance executives can easily perform business valuations and evaluate investments and returns using net present value, return on investment, internal rate of return and payback period.

Projected Financials is in use in a range of industries, including accounting, consulting, investment banking, manufacturing, not-for-profit, education, financial services, real estate, and health care. Customers include operating companies and those that lend to them, invest in them and consult to them. From startups to billion-dollar corporations, companies of all sizes find the combination of model integrity, customizability and in-depth analysis ideally suited to a broad range of applications.

"Developing complex spreadsheets for raising capital requires significant time and effort," said John Kupice, President of Edwards Martin Group. "Projected Financials' flexibility and built-in accuracy are outstanding - the best I've seen. Not only was I able to build a custom model in a fraction of time; it was far more complete than can be done with a spreadsheet. My time was spent applying insight and expertise to the business rather than on the mechanics of building the model."

A Web-based application that can also be used on the desktop, Projected Financials allows colleagues, investors, and bankers to collaborate on a model in real time, instantly drill down to show more information or modify the model and its assumptions. Models can be moved from one environment to the other and back again without losing data or functionality.

Projected Financials brings integrity and flexibility to model-building efforts. Built-in business rules assure the model is assembled correctly, all calculations are accurate and all financial statements tie together. The result is highly transparent models with well-defined assumptions that make review and verification effortless. Projected Financials is the only application to combine the flexibility of a spreadsheet with the accuracy and structural integrity of a template giving users the freedom to customize models to meet their unique business requirements.

Pricing and Availability

Projected Financials 4.0 is now available as a single-user, desktop application or for a monthly online subscription. Test-drives of Projected Financials are available at https://whitebirchsoftware.com/register.jsp, where customers can obtain a guest account to explore the software, build small models, view free sample models and collaborate with other members. For pricing and additional product information contact Whitebirch Software at ( www.whitebirchsoftware.com ) or call 800-525-6878.

About Whitebirch Software

Whitebirch Software develops and deploys innovative financial modeling software that help its customers create sophisticated financial models to measure the impact of business decisions on their bottom line, balance sheet and cash flow. Whitebirch's flagship product, Projected Financials, is the only application to combine the flexibility of a spreadsheet with the accuracy and structural integrity of a template to give users the freedom to customize models to meet their unique requirements and the confidence to know their projections are correct. Since Projected Financials' launch in 2001, customers from startups to billion-dollar corporations have adopted it, finding the combination of model integrity, customizability and in-depth analysis ideally suited to a broad range of modeling applications. Founded in 1999, Whitebirch Software is privately funded. For more information, please visit Whitebirch software at www.whitebirchsoftware or call 800-525-6878.

# # #



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

	Whitebirch Software Inc.
	277 Lafayette Street
	Salem, MA 01970
	www.whitebirchsoftware.com
	800.335.1243

# # #

Press Release	June 28, 2005
Projected Financials 4.1 IMPROVES FINANCIAL MODELING APPLICATION WITH PERFORMANCE ENHANCING CAPABILITIES
New software features add speed and flexibility with move and copy capabilities

Salem, MA - June 28, 2005 - Whitebirch Software, Inc. today announced version 4.1 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software. The goal of Projected Financials is to deliver more complete projections in less time with better, more-reliable results. Projected Financials continues to live up to that promise as version 4.1 adds the capability to move or make multiple copies of financial objects, called Business Building Blocks™, significantly improving model-building efforts.

"These enhancements extend Projected Financials lead in the financial modeling software market," said Kel Hoffmann, President and CEO. Projected Financials' flexibility, accuracy, and ease of use combined with extensive reporting and analysis tools make it the professional modelers tool of choice. "As our customers will tell you, there is nothing else quite like it" said Hoffmann.

Rather than the row-column-cell method, Projected Financials assembles models from a library of financial objects referred to as Business Building Blocks. These highly configurable components - equipment, property, cash, and staff, among numerous others - ensure that financial statements remain in agreement. The Business Building Blocks also come with well-defined parameters that make clear the assumptions that drive your financial projections. The result is built-in model integrity from the first iteration, and that ensures that changes can be made seamlessly to yield error-free subsequent iterations.

Projected Financials 4.1 allows users to design projections, or groups of projections, using Business Building Blocks, and then quickly replicate them, clearly a significant advantage for time-constrained model-builders. A model with multiple products or services being distributed through varied channels or numerous geographic locations can now be developed in a fraction of the time. Each copy contains all the logic and interrelationships defined in the original, eliminating the need for duplicate effort. Restructuring or reorganizing a model is now fast and easy using the Move function. Shifting projections from one hierarchy level to another or from group to group is a snap.

Projected Financials' ability to accurately measure and manage the impact of business decisions on the bottom line, on the balance sheet and on cash flow give it a myriad uses, adds Hoffmann. "Our business and professional customers use Projected Financials to raise capital, to evaluate prospective acquisitions, to analyze the impact of strategic decisions, to evaluate mergers and acquisitions and to justify capital expenditures."

Pricing and Availability

Whitebirch Software has packed exceptional functionality into an affordable package that helps strengthen and simplify decision-making by quickly turning business data into financial intelligence. A single-user Projected Financials 4.1 license includes a desktop version of the application and a one-year subscription to the online service. Thereafter, users have the option to continue with the online service for a minimal annual fee, which includes all software upgrades. Other options include a monthly online subscription or an individually priced enterprise version. Test-drives of Projected Financials are available at https://whitebirchsoftware.com/register.jsp, where customers can obtain a guest account to explore the software, build small models, view free sample models and collaborate with other members. For additional product information contact Whitebirch Software at (www.whitebirchsoftware.com) or call 800-525-6878.

About Whitebirch Software

Whitebirch Software develops and deploys innovative financial modeling software that help its customers create sophisticated financial models to measure the impact of business decisions on their bottom line, balance sheet and cash flow. Since Projected Financials' launch in 2001, customers from startups to billion-dollar corporations have adopted it, finding the combination of model integrity, customizability and in-depth analysis ideally suited to a broad range of modeling applications. Founded in 1999, Whitebirch Software is privately funded. For more information, please visit Whitebirch software at www.whitebirchsoftware.com or call 800-525-6878.

# # #



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

# # #

Press Release	July 25, 2005
eWEEK magazine's Peter Coffee says 'Whitebirch Aces Financials'

Salem, MA - July 25, 2005 - Peter Coffee, Technology Editor of eWeek, reviewed Projected Financials and found the recently released version 4.0 is a "substantial improvement over spreadsheets for business financial analysis tasks". He went on to say that "organizations facing legislative and regulatory deadlines to achieve improved rigor and transparency in their internal controls should take the time to consider this overhaul of what's all too often a spreadsheet-and-e-mail budgeting and reporting process".

In a previous article commenting on the twenty-five year anniversary of the spreadsheet, he opined "If we were starting from scratch, with the pervasive connectivity of today, I suspect that we would build something that looks a lot more like the Projected Financials product from Whitebirch Software."

Mr. Coffee has twenty years experience in evaluating information technologies and practices as a developer, consultant, educator, and internationally published author and industry expert.

"We are extremely pleased that Mr. Coffee took the time to review Projected Financials," said Kel Hoffmann, President and CEO of Whitebirch Software. "Having someone with Peter's knowledge and experience recognize the many benefits Projected Financials brings to the business community means a great deal".

Projected Financials has also received positive notices in PC Magazine, Small Business Computing, Business TechEdge and other publications as a better alternative to spreadsheets for financial forecasting.

Pricing and Availability

About Whitebirch Software

Whitebirch Software develops and deploys innovative financial modeling software that help its customers create sophisticated financial models to measure the impact of business decisions on their bottom line, balance sheet and cash flow. Since Projected Financials' launch in 2001, customers from startups to billion-dollar corporations have adopted it, finding the combination of model integrity, customizability and in-depth analysis ideally suited to a broad range of modeling applications. Founded in 1999, Whitebirch Software is privately funded. For more information, please visit Whitebirch software at www.whitebirchsoftware.com or call 800-525-6878.

# # #



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

# # #

Press Release

Sept 14, 2005

PC Magazine Editors give Projected Financials its second straight Four Star Rating

PC Magazine praises Projected Financials as a powerful, flexible tool for forecasting your company's financial future

Salem, MA - September 14, 2005 - Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced that it has earned a four-star rating from PC Magazine in its second review by the publication's editorial team.

In the review, PC Magazine praised Projected Financials as an extraordinarily versatile, deep tool that helps you create long-range forecasts of your company's cash flow .

In its first review, they noted that they had not seen Projected Financials' unique set of intelligent, flexible tools anywhere else. PC Magazine recommended Projected Financials financial modeling software to financial consultants and business owners who need flexible forecasting and top-to-bottom, integrated financial reporting with rock solid integrity. In this latest review they also pointed out that Projected Financials is certainly worth a look for larger or more complex businesses that have outgrown simple Excel models.

"We are extremely pleased that PC Magazine continues to recognize Projected Financials as a unique and powerful financial planning and modeling application," said Whitebirch Software CEO, Michael Hoffmann.

About Whitebirch Software



Contact:	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

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Press Release

November 22, 2005

Projected Financials announces the release of two new products and an Enterprise Edition

New Products expand reach to both smaller companies and large enterprises

Salem, MA - November 22, 2005 - Whitebirch Software, Inc., the leading provider of financial modeling and scenario analysis software, today announced the restructuring of its product offering into three products and added an enterprise edition to the online and desktop editions.

Whitebirch's flagship product, Projected Financials, is now available at three feature levels including Standard, Professional, and Premier. Each product is designed to give customers the features they need to perform modeling tasks from business plans, to strategic planning, to budgeting and forecasting, to merger and acquisition analysis. The Enterprise Edition, which provides companies with the ability to work collaboratively using their own server and company network, adds to the currently available Online and single-user Desktop Editions.

"We have taken a great step toward our goal of becoming the de facto standard for financial modeling and planning." said Whitebirch Software CEO, Michael Hoffmann. "Meeting the wide variety of customer needs required offering more than a one-size-fits-all product. Now customers can choose what features they want and how and where they want to use them."

Also added to this latest release, Version 5.0, is the ability to link multiple models together into a unified whole. This is an important feature for those wanting to have multiple contributors to a model, each able to work independently without interfering with other users or for evaluating multiple projects or companies independently or in combination.

"These additions continue to set us apart as the alternative to spreadsheet based modeling" adds Hoffmann. "Projected Financials is able to do what only a handful of spreadsheet modelers can do, plus some things not possible with spreadsheets. When it comes to flexibility, accuracy, and speed, nothing else compares."

About Whitebirch Software


Contact:

	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

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Press Release

April 17, 2006

Projected Financials 5.5 Upgrades Financial Modeling Software with Performance Enhancing Capabilities

New software features full formula writing capabilities, improved tools for complete model transparency, and easily accessible contextual help system

Salem, MA - April 17, 2006 -Whitebirch Software, Inc. today announced version 5.5 of Projected Financials, its flagship financial modeling and strategic planning software platform that contains innovative solutions to persistent modeling problems that go beyond spreadsheets and budgeting software.

Projected Financials 5.5 is the most powerful offering to date with the integration of formula writing capabilities that now include conditional expressions. Expressions can be created using variables defined by using "Let" statements. Having the ability to create an expression to solve a problem such as" if sales are less than $10M then increase the advertising budget 10% or otherwise by 20%" adds increased flexibility to the model building process. The unique formula writing design eliminates the need for the nearly unreadable 'nested if statements' required in spreadsheets.

The need for transparency is of top concern for today's model builders given the importance of adhering to Sarbanes-Oxley regulations. Projected Financials' tool set now includes a "Driven By / Used By" mapping system that identifies the specific elements that drive a formula or projection coupled with how it, in turn, is used. Model builders and collaborators can easily understand how a projection was constructed and how it impacts other line items. Equal clarity is now available in reports; users can click on any number in a report and see a complete explanation of how it was calculated.

"The most hardened Excel spreadsheet modeler will appreciate the clarity with which formulas can be constructed," said Whitebirch Software CEO, Michael Hoffmann. "Combined with the ability to click on any number to get a full explanation of how it was calculated, and to map any item to its precedents and dependants takes financial modeling to a new level."

Even with these new advanced features, Projected Financials maintains the ease of use that is so important to the casual user. New built-in contextual help shortens the learning curve and increases productivity right from the start.

"Spreadsheets have become a poor substitute for building financial models with software designed for the task" adds Hoffmann. "Projected Financials is able to do what only a handful of spreadsheet modelers can do, plus some things not possible with spreadsheets. When it comes to flexibility, accuracy, and speed, nothing else compares."

About Whitebirch Software

Whitebirch Software designs and develops applications that help its customers create sophisticated financial models and forecasts that go beyond the scope of traditional spreadsheets and standard budgeting software. Whitebirch's flagship product, Projected Financials, generates projections and financial models with unmatched real-time flexibility to empower its customers with better forecasts so they make critical business decisions today. Since its launch in 2001, Projected Financials has been tried and tested by hundreds of customers worldwide in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, and accounting. Founded in 1999, Whitebirch Software is privately funded.


Contact:

	Anne Martinez
	Whitebirch Software, Inc.
	978.565.1555 x112
	amartinez@whitebirchsoftware.com

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Press Release

October 03, 2006

Vitale Caturano & Co. Teams with Whitebirch Software
to Offer Sophisticated Financial Modeling and Planning

Vitale Financials, New Service from New England's Largest CPA Firm,
Offers a Better Alternative to the Spreadsheet

BOSTON, October 3, 2006 - Vitale, Caturano & Company, New England's largest CPA firm and one of the nation's top 100 accounting firms, has teamed with Whitebirch Software, the leader in financial modeling software solutions, to offer Vitale Financials, a new service designed to help clients build sophisticated financial models in less time, and with greater accuracy, than previously possible with spreadsheets and traditional financial planning software.

Vitale Financials combines the expertise of Vitale's consulting team with Whitebirch's Projected Financials, a best-of-breed financial modeling platform that provides robust, fully integrated financial models. With Vitale Financials, clients will gain reliable financial models for the most complex applications, without the challenges associated with spreadsheets. Hosted in Vitale's secure data center, the web-based modeling system lets users work in real time and continually test and revise assumptions in collaboration with colleagues, investors, and partners.

	Vitale Financials is ideal for customers needing to build financial models and plans for:
	•	Raising venture capital
	•	Obtaining bank financing
	•	Merging with or acquiring another entity
	•	Performing multi-company or multiple entity consolidations
	•	Business planning or new product introductions
	•	Distilling a simple, unified view of complex financial models
	•	Understanding the financial impact of alternative business scenarios

"In a profession that uses spreadsheets more than any other, we believe we have found the first viable alternative to the spreadsheet," said Matthew Kay, director of strategic consulting of Vitale Caturano. "Projected Financials creates financial models with the sophistication we need, in less time, while giving us total confidence in the result," Kay continued. "Combined with Vitale's expert consulting team, we can now offer clients a winning combination of skilled financial professionals and best-practice tools."

The Vitale Financials team creates financial models for clients from a library of financial components with built-in logic that defines their interaction with, and how they fit into, the financial statements. This approach offers unprecedented flexibility while maintaining model integrity.

	With many pre-built industry templates, Vitale Financials facilitates:
	•	Accelerated capital expenditure planning
	•	Flexible human resources budgeting
	•	Sophisticated debt and equity modeling
	•	Automated expense allocations
	•	Easier revenue modeling

"We have a complex business structure that is difficult to model. With the expertise of the Vitale team we built a comprehensive multi-entity model that enabled us to prove our financial case to our investors," stated Brian Falvey, chief operating officer of OHC Development LLC, a leading developer of housing communities. "As a result, we were successful in raising equity financing to fund our construction projects."

"Vitale Caturano is constantly seeking new and innovative technology to deliver best practice services to its customers," said Michael Hoffmann, CEO of Whitebirch Software. "We're extremely pleased to have Vitale Caturano, New England's leading accounting firm, as a partner."

About Vitale Caturano & Company

Vitale, Caturano & Company (VCC) is New England's largest regional full service CPA, business advisory, wealth management, and technology consulting firm. Based in Boston, VCC is an independent member of Baker Tilly International, a global alliance of accounting and consulting firms focused on serving the needs of growing multinational enterprises. In 2005, and 2006, VCC was named one of the “Best Places to Work” in Massachusetts by the Boston Business Journal. VCC was also ranked one of the “Top 50 CPA Firms in the Country” in 2005 and “One of The Top 100 Firms in the Country” in 2006 by Accounting Today and “America's Fastest Growing Firm” by The Accounting Report in 2005. More information may be found at www.vitale.com.

About Whitebirch Software, Inc.

Founded in 2001, Whitebirch Software, Inc. develops and deploys innovative financial planning and modeling applications that help its customers create comprehensive financial models and long-term forecasts that go beyond the scope of traditional spreadsheets. Projected Financials, Whitebirch's flagship product, is a powerful financial modeling and planning solution that provides robust, fully integrated financial models, in less time, with greater accuracy. More than 200 customers worldwide, including accounting and professional service firms and companies with complex financial modeling requirements, are using Projected Financials to build sophisticated models that match their unique business requirements. The company is based north of Boston in Salem, Mass. More information may be found at www.whitebirchsoftware.com.



For further information contact:	Catherine Marenghi (for Whitebirch)
	Emerge PR
	(617) 729-3172
	cmarenghi@emergepr.com

	Matt Kay
	Vitale Caturano & Company
	(617) 912-9000 ext. 1195
	Mathew.Kay@vitale.com

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Press Release

July 23, 2007

Whitebirch Software launches Whitebirch Planning 6.0

The most advanced modeling system on the market is ideal for mid-sized and small businesses and accounting and professional service firms

Salem MA, July 23, 2007 – Whitebirch Software, Inc., the leading provider of business planning, forecasting, and budgeting software, today launched Whitebirch Planning, the long-anticipated upgrade for Projected Financials. Building on the flexibility of the existing platform, Whitebirch Planning incorporates significant new features and functionality and retains the intuitive, easy-to-use interface.

Whitebirch Planning delivers the most comprehensive and flexible modeling solution for mid-sized and small businesses and accounting and professional service firms. Users create dynamic budgets and rolling forecasts using key financial and non-financial business drivers, producing a more realistic working model of the business. Available either on-demand or on-premises, the software provides robust, fully integrated financial plans, in less time, with greater accuracy than is possible with spreadsheets.

“We're excited to deliver Whitebirch Planning to our customers with enhanced overall performance.” said Michael Hoffmann, Whitebirch's CEO. “We've re-designed the report generator for enhanced, multi-dimensional customized reporting. The new reports are highly configurable, giving customers greater flexibility and improved analytical capabilities.” Report management is more efficient, maximizing productivity and ease of report access.

Consolidation of models is now more powerful with improved performance and functionality. With Whitebirch Planning it is possible to roll-up multiple companies, divisions, departments, or products into a unified whole in a fraction of the time, and analyze them independently, or together, for a consolidated financial view. The new software is ideal for multi-entity organizations that are difficult to model using traditional spreadsheets.

Users with larger models now benefit from enhanced performance with significant improvement in the speed of displaying reports. “Our customers are pleased with the enhanced performance,” said Anne Martinez, Chief Marketing Officer. “They can rapidly re-forecast and create actionable budgets and plans with reduced cycle time.”

Using Whitebirch Planning, companies enhance their cash flow forecasting, business analysis, and strategic planning by quickly and easily obtaining improved projections, making for better business decisions. The product is in use in a range of industries, including financial services, retail, manufacturing, pharmaceuticals, legal services, semiconductor, accounting, and consulting firms.

Pricing and Availability

Whitebirch Planning offers a variety of ways to access the application, a single-user desktop, multi-user server license or annual online subscriptions. Test-drives of Whitebirch Planning are available at http://whitebirchsoftware.com/register.jsp . For pricing and additional product information contact Whitebirch Software at ( www.whitebirchsoftware.com ) or call 800-525-6878.

About Whitebirch Software, Inc.

Founded in 2001, Whitebirch Software, Inc. develops and deploys innovative planning, budgeting, and forecasting applications that help its customers create comprehensive financial plans and long-term projections that go beyond the scope of traditional spreadsheets. Whitebirch Planning, Whitebirch's flagship product, is a powerful financial modeling and planning solution that provides robust, fully integrated financial models, in less time, with greater accuracy than spreadsheets. More than 500 customers worldwide, including accounting and professional service firms and small and mid-sized companies are using Whitebirch products to build comprehensive models that match their unique business requirements. The company is based in Salem, Mass. More information may be found at whitebirchsoftware.com.



For further information contact:	Anne Martinez
	Whitebirch Software, Inc.
	978-565-1555
	amartinez@whitebirchsoftware.com

# # #

Press Release

February 25, 2008

Whitebirch Planning 7.0 Debuts, Giving Financial Planners New Tools For Business-Specific Customization

Business Building Blocks can Now Be Extended with Customized Logic; Line Item Sets Can Now Reference Line Items as They're Added to the Model, Saving Time and Effort

Salem MA, July 25, 2008 – Whitebirch Software, Inc., the leading provider of business planning, forecasting, and budgeting software, today announced the immediate availability of Whitebirch Planning 7.0, offering valuable new tools that make it even easier to customize planning models to meet the unique financial and/or operational requirements of growing businesses. Heading the list of enhancements is the ability to extend Whitebirch Planning's extensive library of standard financial objects, called Business Building Blocks (BBBs), with business-specific logic. New Line Item Sets (LISets) have also been added that can automatically reference multiple line items for use in formulas and reports, regardless of when or where those lines are added to the model.

Other enhancements in Whitebirch Planning 7.0 include several new or improved features that make routine planning tasks more convenient. Among the improvements are a set of specialized reports for detailing specific lists of business building blocks; an upgrade to “find and replace” that supports title prefixes and suffixes; self-reference support for formula projections, making it easier to create projections that are based on previous line item values; and modifications to objects that allow accumulated depreciation and amortization to be reported as negative values.

“Whitebirch Planning has always been known for its flexibility. Version 7.0 extends this well-deserved reputation with greater customization to the needs of specific businesses or industries than ever before,” said Michael Hoffmann, CEO of Whitebirch Software. “In today's business environment, financial analysts, planners and CPAs are called upon to deliver insight as well as information. Whitebirch Planning 7.0 makes it possible to tailor a model to quickly and accurately deliver the kinds of strategic insights that truly benefit a company.”

Greater Flexibility
Whitebirch Planning is a comprehensive modeling solution for small-to-medium businesses as well as accounting and professional service firms. Striking an ideal balance of flexibility and structure, Whitebirch Planning supports dynamic, object-based budgeting, forecasting and planning models that are tied to key business drivers. The platform, available in either on-demand or on-premises options, also allows planners and analysts to create models for a wide range of business types.

Through the addition of Business Building Block extensions, Version 7.0 of Whitebirch Planning lets analysts customize existing BBB types with additional line items and formulas. New instances of objects can then added to models; extensions may also be shared between multiple models, allowing modifications to be quickly propagated.

LISets, the other major addition, speeds report creation by dynamically linking line items without the need for a specific reference to each item. VAT computation, for example, can be executed throughout a model as items are added; a headcount report can be updated automatically with each new employee, regardless of where in the organization they are added. When used in conjunction with Linked Models, LISets also allow formulas and reports to reference line items from multiple models.

Pricing
Whitebirch Planning 7.0 is available in single-user desktop, multi-user service license, or annual online subscription versions. For a free test drive of Whitebirch Planning, register online at http://whitebirchsoftware.com/register.jsp. For pricing and additional product information, contact Whitebirch Software at www.whitebirchsoftware.com or call 800-335-1243.

About Whitebirch Software, Inc.
Founded in 2001, Whitebirch Software, Inc., develops and deploys innovative planning, budgeting, and forecasting applications that help its customers create comprehensive financial plans and long-term projections that go beyond the scope of traditional spreadsheets. Whitebirch Planning, Whitebirch's flagship product, is a powerful financial modeling and planning solution that provides robust, fully integrated financial models, in less time, with greater accuracy than spreadsheets. More than 500 customers worldwide, including accounting and professional service firms and small and mid-sized companies, are using Whitebirch products to build comprehensive models that match their unique business requirements. The company is based in Salem, Mass. More information may be found at whitebirchsoftware.com.



For further information contact:	Anne Martinez
	Whitebirch Software, Inc.
	978-565-1555
	amartinez@whitebirchsoftware.com

	Lisa Kornblatt
	S&S Public Relations
	847 / 415-9330
	lkornblatt@sspr.com

# # #

Press Release

August 04, 2008

New Whitebirch Planning 7.5 Breaks New Ground In Multi-Dimensional Financial Modeling

Powerful OLAP-Style Reporting and Analysis Makes It Easy To Examine Business Alternatives with Drag-and-Drop Simplicity

Salem, MA - Aug 04, 2008 – Whitebirch Software, Inc., the leading provider of business planning, forecasting, and budgeting software, today announced the release of Whitebirch Planning 7.5, the newest version of its flagship financial modeling application, offering unprecedented OLAP-style reporting and analysis. Whitebirch Planning 7.5 expands the software's considerable capabilities by letting planners evaluate a wide range of user-defined business options and scenarios, flexibly rearranging report elements in any combination and using any number of dimensions, in any order, on any axis.

With Version 7.5, planners and senior executives can create interactive reports that can be changed on-the-fly to analyze the impact of multiple elements, either alone or in comparison with other factors. Users can examine best case vs. base case vs. worst case; plan vs. actual; revenues by product on a region-by-region basis over time; the impact of various financing options; and much more.

Best of all, Version 7.5's multi-dimensional report writing capability features a drag-and-drop interface—simply select a dimension, drag it to a row or column, and Whitebirch Planning instantly creates the breakout needed for decision-making.

“Whitebirch Planning 7.5 lets analysts mix and match multiple scenario dimensions. For example, best case/worst case scenarios can be further analyzed by either plan or actual figures,” said Michael Hoffmann, chief executive officer of Whitebirch Software. “Scenarios can also be subdivided into smaller pieces, say by customer, region, division or product. This capability lets users drill up or down, or generate exquisitely specific reports, easily and quickly.”

Whitebirch Planning is a comprehensive modeling solution for corporate finance and planning, investment banks, venture capital firms as well as financial consultants and accountants. Striking an ideal balance of flexibility and structure, Whitebirch Planning supports dynamic planning models that are tied to key business drivers. The platform, available in either on-demand or on-premises options, also allows planners and analysts to create models for a wide range of business types.

New “What If” Options
Like OLAP database applications, Whitebirch Planning 7.5 allows users to pose virtually any kind of “what if” question. Unlike OLAP software, however, which can only manipulate static historical data, Whitebirch Planning is unique in its ability to work with data-driven variables within a financial model. The result is the ability to reveal fresh insights and establish precise comparisons that were never possible before by looking at scenarios from any angle, thereby increasing visibility into potential outcomes across the complete set of financial statements.

“Version 7.5 offers an entirely new way to manipulate business assumptions—one that is completely in sync with how business operates,” noted Hoffmann. “Executives are faced with a multitude of potential strategies making for difficult decisions. Their planning software should ease the process by presenting alternatives in a form consistent with the way they think about their business.”

The multi-dimensional analytics in Whitebirch Planning 7.5 can be used for a wealth of planning situations, from sales/revenue and P&L analysis to capital goods acquisition, debt restructuring and M&A. As users slice-and-dice the model, report columns and rows can be color-coded by year, product line, etc. for easy comparisons onscreen or in printed reports, charts and graphs.

Pricing and Availability
Whitebirch Planning 7.5 is now available in single-user desktop, multi-user service license, or annual online subscription versions. For a free test drive of Whitebirch Planning, register online at http://whitebirchsoftware.com/register.jsp . For pricing and additional product information, contact Whitebirch Software at www.whitebirchsoftware.com or call 800-335-1243 .

About Whitebirch Software, Inc.
Founded in 1999, Whitebirch Software, Inc., develops and deploys innovative planning, budgeting, and forecasting applications that help its customers create comprehensive financial plans and long-term projections that go beyond the scope of traditional spreadsheets. Whitebirch Planning, Whitebirch's flagship product, is a powerful financial modeling and planning solution that provides robust, fully integrated financial models, in less time, with greater accuracy than spreadsheets. More than 500 customers worldwide, including accounting and professional service firms and small and mid-sized companies, are using Whitebirch products to build comprehensive models that match their unique business requirements. The company is based in Salem, Mass. More information may be found at whitebirchsoftware.com.



For further information contact:	Anne Martinez
	Whitebirch Software, Inc.
	978-565-1555
	amartinez@whitebirchsoftware.com

	Lisa Kornblatt
	S&S Public Relations
	847 / 415-9330
	lkornblatt@sspr.com

# # #

Press Release

October 27, 2008

Moss Adams Selects Whitebirch Planning as a Software Solution for Business Planning and Scenario Analysis

Software Supports the Delivery of Sophisticated Strategic Financial Analysis, Profitability Planning and Scenario Modeling to Moss Adams Clients

Salem, MA - Oct 27, 2008 – Whitebirch Software, Inc., the leading provider of business planning, forecasting and budgeting software, announced today that Moss Adams LLP, the largest accounting and consulting firm headquartered in the western U.S., has selected Whitebirch Planning as a software solution for developing sophisticated financial models to help its manufacturing and distribution clients assess and manage the financial impact of strategic business decisions.

Whitebirch Planning is a full featured, flexible modeling tool that meets the diverse needs of Moss Adams' client portfolio. The software delivers robust and highly customizable financial models, concurrent scenario analysis and drag-and-drop dimensional reporting for improved business planning. An intuitive interface supports importing data from spreadsheets and accounting packages to make implementation fast and efficient.

“Moss Adams has established a strong reputation for providing insightful and thorough business planning analyses to help their clients meet their goals and maximize ROI,” said Michael Hoffmann, President and CEO of Whitebirch Software. “Whitebirch is pleased to support Moss Adams' ongoing efforts to employ best-in-class solutions to meet their clients' needs.”

The Software-as-a-Service (SaaS) architecture enables real-time collaboration between the client and consultant, vastly improving efficiency and delivery time compared to the traditional back-and-forth transfer of spreadsheets. “Moss Adams desires to stay at the forefront in adopting new technologies that improve our ability to serve clients.” said Tom Stevenson, Group Leader of Moss Adams' Manufacturing & Distribution Industry Group. “Whitebirch Planning's combination of power, flexibility, and SaaS delivery made a compelling argument for us as we evaluated alternative solutions.”

Whitebirch's robust modeling platform enables efficient creation and comparison of unlimited alternative scenarios within the same model. It also allows consolidation of models, a requirement for Moss Adams' multi-entity clients and those evaluating merger and acquisition prospects.

“Our clients are increasingly aware of the need to plan effectively, particularly in light of recent changes in the economy. We are pleased to be ready to meet the challenge,” Stevenson said.

About Moss Adams LLP

Moss Adams LLP is the 11th largest accounting and consulting firm in the United States and the largest firm headquartered in the West. Moss Adams LLP has over 250 partners and 1600 employees, and is focused on providing client service to public, private, and not-for-profit enterprises through specialized industry and service practice teams.

About Whitebirch Software, Inc.

Whitebirch Software, Inc., develops innovative corporate performance management software that has become a best-in-class solution for strategic business planning, budgeting and forecasting, scenario analysis and profitability planning. Whitebirch Planning provides fully integrated, formula-based financial models, with scenario analysis and flexible drag-and-drop reporting. Whitebirch Planning is available either as a service over the Internet or on-premises. For more information, visit www.whitebirchsoftware.com or call 1-800-335-1243.

# # # #



For further information contact:	Anne Martinez
	Whitebirch Software, Inc.
	978-565-1555
	amartinez@whitebirchsoftware.com

	Lisa Kornblatt
	S&S Public Relations
	847 / 415-9330
	lkornblatt@sspr.com

# # #

Call: 800-335-1243 or 978-565-1555